My super künefe that joined the retail sector with its frozen künefe in 2010, met the Turkish consumers to frozen künefe. It has been the leading brands in frozen künefe. The first künefe was sold in 2011. Emphasis on quality and hygiene make the My süper künefe generic brand in sector. My süper künefe examines carefully the all steps of production from selection of raw material to selling. Products are preserved at -18°C in warehouses and fridge in markets. My super kunefe’s adress of meeting consumers are increase day after day.